NEB ambition
The ultimate ambition of the New European Bauhaus is to achieve transformation. To do this, the NEB Compass has identified specific levels of ambition that outline the desired outcomes for each of the NEB values.
The ultimate ambition of the New European Bauhaus is to achieve transformation. To do this, the NEB Compass has identified specific levels of ambition that outline the desired outcomes for each of the NEB values.
These areas refer to the five key domains of intervention that CrAFt's New European Bauhaus Impact Model considers essential for guiding and evaluating complex urban initiatives.
The participation level refers to the degree or extent to which individuals or groups are actively involved or engaged in a particular activity, project, or process. It assesses the depth of their involvement, contributions, and commitment, ranging from minimal or passive participation to active and dedicated participation.
The New European Bauhaus (NEB) aims to promote the values of sustainability, aesthetics, and inclusion in the design and transformation of urban spaces. It emphasises the integration of environmental, social, and economic considerations to create harmonious and innovative living environments.
According to the Smart City Guidance Package, there are seven stages to plan and implement smart city projects. These stages propose a logical and coherent roadmap for city initiatives involving many stakeholders.
HörnAnkerHaus represents a novel approach to urban development, balancing history, sustainability, and economic viability. Spearheaded by Haus & Grund Kiel – a property owners’ association traditionally focused on providing legal, fiscal, and sustainability advice – this initiative marks a significant departure from its conventional role. By directly engaging in urban renewal, Haus & Grund Kiel is demonstrating that property owners’ representatives are not just market participants but active contributors to shaping the future of cities.
The project features a diverse housing model: a mix of privately financed and publicly subsidised apartments ensures that urban regeneration benefits a wide spectrum of residents. With 40% of the units publicly subsidised, HörnAnkerHaus embodies a commitment to social values.
Sustainability is also at the core of the project. Built to the KfW-55 German energy efficiency standard, HörnAnkerHaus significantly reduces carbon emissions while ensuring long-term affordability for tenants through lower energy costs. The development integrates green roofs, energy-efficient insulation, and smart water management systems, setting a benchmark for future housing initiatives.
Mobility solutions are equally forward-thinking. The project is well connected to Kiel’s public transport network, with extensive bicycle parking, electric vehicle charging stations, and proximity to ferry services, promoting low-carbon commuting and a pedestrian-friendly environment.
Beyond housing, HörnAnkerHaus is designed to be a community hub. A green courtyard fosters interaction among residents, while retail and commercial spaces on the ground floor contribute to a vibrant neighbourhood. This mixed-use approach ensures that the area is not only residential but also a lively, integrated part of the city.
HörnAnkerHaus is a clear example of how private property owners can play a transformative role in urban renewal. It challenges the notion that large-scale regeneration must be exclusively led by municipalities or institutional investors, showing instead that private but also collaborative initiatives – as some of the properties are sold to Haus & Grund local members – can meaningfully contribute to housing affordability, neighbourhood revitalisation, and sustainability.
“With this project, we wanted to demonstrate that property owners are not just passive landlords. They are key actors in building the future of our cities,” says Sönke Bergemann, Chairman of Haus & Grund Kiel. “By taking the lead, we show that private initiatives can align with public goals—providing quality housing, supporting communities, and driving sustainable growth.”
Written by Emmanuelle Causse, UIPI.
Images by Jan-Niklas Sator, Haus&Grund Kiel.
Reviewed by Sönke Bergemann, Haus&Grund Kiel.